HARD ROCK’S 40TH ANNIVERSARY MEMORABILIA BUS TOUR COMES TO HARD ROCK CAFES LAS VEGAS, JUNE 22nd- 2
HARD ROCK'S 40TH ANNIVERSARY MEMORABILIA BUS TOUR COMES TO HARD ROCK CAFES LAS VEGAS, JUNE 22nd- 23RD
Touring North America throughout summer 2011
Las Vegas, Nev., June 15, 2011 – In celebration of Hard Rock International's 40th Anniversary, Hard Rock Cafe has launched a memorabilia tour which kicked off on May 18th in New York City, and will tour North America throughout the summer. The rock 'n' roll iconic bus will be coming to Las Vegas, June 22nd- 23rd. The 53' traveling museum is complete with some of the most historic and iconic pieces of music memorabilia.
It all started with one guitar. A red Fender guitar donated by its owner Eric Clapton. Now Hard Rock Cafes around the world showcase the largest and most valuable music memorabilia collection on the planet- 70,000 pieces (and counting). The outfitted bus will be sharing memorabilia like: Jimi Hendrix' Flying V guitar, Brian Jones' Vox teardrop guitar, one of Freddie Mercury's Spandex stage outfits, handwritten John Lennon lyrics, the jacket from the cover of The Beatles' 'Rubber Soul', Peter Frampton's outfit and talk box from 'Frampton Comes Alive', Michael Jackson's mega-iconic "Beat It" jacket, and TONS more.
The traveling collection will also feature a fully interactive experience with branded video messaging, two rock walls and a green screen photo takeaway. Tour visitors will also receive 20% off food and beverages (alcohol not included) at both Las Vegas Hard Rock Cafe locations. There will be music gurus on hand to answer any questions regarding the amazing collection and bus. This is the most ambitious and spectacular tour Hard Rock has ever undertaken. "Hard Rock on Wheels" is a unique and authentic consumer experience for all the fans and music aficionados who understand the importance of the history of rock music.
Memorabilia Bus Tour –Calendar
Wednesday, June 22nd- Hard Rock Cafe on the Strip
Thursday, June 23rd- Hard Rock Cafe at the Hard Rock Hotel
About Hard Rock International
With a total of 170 venues in 51 countries, including 133 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
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